March 16, 2023

By Chris Deane

What type of photos should I add to my Google Business Profile?

Including high-resolution and relevant images to Google Business Profile is essential. Your Google Business Profile serves as the initial point of contact with potential customers and clients. Time to make a good first impression!

When it comes to promoting your business, including high-quality photos can make all the difference in attracting and retaining customers. Here are some types of photos to consider including on your Google Business Profile:

Location photos

Exterior photos that showcase the exterior of your business will help customers quickly identify and locate your establishment. Consider including photos from different angles, such as the front entrance, side view, or street view.

Atmosphere photos

Interior photos can give customers a sense of the atmosphere and design of your business, including reception areas, premise, offices or relevant spaces. Consider including photos that showcase different features such as furniture, decor and lighting.

Product photos

Including product photos can help customers better understand your business’s offerings. Consider including photos of your products from various angles and in different settings such as in use or on display.

Behind-the-scenes photos

Work in progress photos can give customers a glimpse into the inner workings of your business and build trust and transparency. Consider including photos that show the process of creating your products or providing your services.

Food and drink photos

Photos of your food and drink offerings can be a powerful way to entice customers and showcase your menu. Consider including photos of your best-selling dishes or drinks from different angles and in different lighting.

Amenities photos

Common areas photos can show customers the amenities and attractions your business provides such as a hotel spa or pool, helping them plan their visit. You should include photos that highlight different amenities, such as workout facilities, lounges, or conference rooms.

Room photos

For hotels, photos of the rooms and suites can give customers a sense of the accommodations and amenities they can expect during their stay. Consider including photos that showcase different room types, views, and amenities.

Team photos

Photos of your team can help customers connect with the people behind the business and build a sense of trust and rapport. Consider including photos that show your team in action or engaged in activities outside of work.

Keep in mind that high-quality images can significantly impact your company’s visibility on Google and influence your customers’ purchasing decisions.

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