March 22, 2023

By Chris Deane

Google Business Profile Posts: Tips & tricks

One of the features of a Google Business Profile is the ability to create posts, which can help businesses promote their products, services, events and offers. In this blog post, we will explain what Google Business Profile Posts are and how you can create them.

What are Google Business Profile Posts?

Google Business Profile Posts are short messages that businesses can post on their Google Business Profile. These posts can be used to promote products, services, events, offers and can include photos, videos, links and call-to-action buttons. Google Business Profile Posts appear in the “updates” section of a business’s Google Business Profile and can also appear in Google search results and Google Maps. Google Business Profile Posts are a great way to engage with your customers and keep them informed about your business. They help improve your search engine optimisation (SEO) and increase your visibility on Google.

How to Create Google Business Profile Posts using Baboost?

Creating Google Business Profile Posts is a straightforward process. Here are the steps:

  • Sign in to your Baboost account at
  • Go to the “Posts” tab on the sidebar
  • Select ‘create’ post on the top right
  • Choose a post type: Google Business Profile Posts come in different types, including What’s New, Event, Offer, and Product.
  • Add your message and media: Enter your message in the text box and add any photos, videos, or links that you want to include. You can also add a call-to-action button, such as “Learn More,” “Sign Up,” or “Buy Now.”
  • Publish or Schedule : Preview your post to make sure everything looks good and then click on the “Publish” button to post it on your Google Business Profile OR schedule your post for a later date.

Tips for Creating Effective Google Business Profile Posts:

Keep your message short and to the point

Google Business Profile Posts have a character limit, so make sure your message is concise and easy to understand.

Use high-quality media

Photos and videos can help make your Google Business Profile Posts more engaging, so make sure they are high-quality and relevant to your message.

Include a call-to-action:

Adding a call-to-action button to your Google Business Profile Posts can encourage customers to take action, such as visiting your website or making a purchase.

Be consistent:

Regularly posting on your Google Business Profile can help keep your customers engaged and informed about your business. Try to post at least once a week to improve your SEO.

Google Business Profile Posts are a powerful tool for businesses to connect with their customers and promote their products, services, events, and offers. By following these simple steps and tips, you can create effective Google Business Profile Posts that can help improve your online presence and drive more customers to your business.